To support a custom prospect database, we would need to consider the following requirements: The pool of names should be deeper and/or broader so we can select the right audience for the right ...

In the third installment of this four-part series on building custom prospect databases, we'll discuss how customized consumer prospect database systems require changes in how we leverage and apply ...

The Scoop: We’ve been producing prospect Hot Sheets for more than two decades. Week in, and week out, I’ve been personally involved in producing them for much of the past 15 or so years.