Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when creating ...

Google Ads custom columns just got a whole lot more customizable. Launched in 2014, a custom column in Google Ads is a nifty feature that allows advertisers to display non-standard data directly ...

Custom Columns are reporting columns you can create in the Google Ads UI to provide metrics and calculations important to your specific business. They allow you to expand reporting outside of what ...