Alcohol is not included in the packages. A past news release from Crown Royal's parent company, Diageo, said that the "Purple Bag Project" packed its one-millionth bag in November 2020.

Throughout the 2021 NFL season, Crown Royal has been giving back and showing their gratitude to those who protect this country. As part of The Purple Bag Project, Crown Royal has created a Kickoff ...

The Crown Royal Purple Bag Project is enlisting the help of award-winning, multi-platinum country music artist Kane Brown and a team of veteran singer-songwriters to remix his number one single ...

Canadian whisky brand Crown Royal may be known for its iconic purple bag. Now the company is stuffing those bags with care packages for the military. >> Read more trending news It’s called ...

Crown Royal bags are used to carry the goods for people serving overseas. “At each stop, fans will be able to participate in Crown Royal’s Purple Bag Project by packing a bag of essentials for ...

ATLANTA –- For a fourth consecutive season, the Atlanta Hawks and Crown Royal joined together to honor more than 120 active and retired military personnel and their guests at the club’s ...

Known for its smoothness, Crown Royal offers notes of vanilla, fruit, and oak, and is versatile enough to be enjoyed neat, on the rocks, or in cocktails. Its iconic purple velvet bag and rich ...

The sophisticated flavor of Crown Royal 18 is matched by its packaging. You’ll find the familiar purple pouch, of course, but inside is perhaps the most beautiful Crown Royal bottle to date, a ...