The project has been around since at least 2018, according to a search of Crown Royal's Facebook posts. To pack a bag for American service members serving overseas, visit pack.crownroyal.com . Sources ...

Crown Royal bags are used to carry the goods for people serving overseas. “At each stop, fans will be able to participate in Crown Royal’s Purple Bag Project by packing a bag of essentials for ...

Crown Royal and multi-platinum country music artist Kane Brown raised a glass to a military veteran as Brown's 29-city In the Air Tour concluded at Globe Life Field in Arlington, Texas, on Sept. 14.

Canadian whisky brand Crown Royal may be known for its iconic purple bag. Now the company is stuffing those bags with care packages for the military. It’s called — what else — The Purple Bag ...

A past news release from Crown Royal's parent company, Diageo, said that the "Purple Bag Project" packed its one-millionth bag in November 2020. The project has been around since at least 2018 ...