NEW YORK—VideoAmp and TransUnion have released a comprehensive analytics solution for cross-platform media measurement and optimization that is built on the integration of VideoAmp's TV viewership ...

Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising ...

If you're an advertiser, you probably know full well that there are a lot of places for you to run your ads: billboards, radio, TV, print, and the web come to mind, each of which can be fine-tuned ...

Cross-channel marketing integration involves an entire range of activities, and using automation tools allows brands to streamline the processes and save time. However, not all tasks should be ...

The company’s first media partner for the tool was YouTube, as Nielsen announced back in 2022 that advertisers would be able to compare YouTube reach from computer, mobile, and CTV to linear TV.

Animation co-productions between Japanese media companies and their Asian counterparts were once few and far between, but in the past decade, with the rapid rise of animation industries in China ...

Nielsen and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the US. The new integration provides a holistic view of campaign performance across ...

Recently Concluded OMMA Awards October 10, 2024, NYC Digital OOH Insider Summit October 2 - 5, 2024, Austin Data & Programmatic Insider Summit August 21 - 24, 2024, Lake Tahoe ...

To integrate quality resources in strengthening the animation industry in Hangzhou, ... "And promote a cross-provincial cultural exchange between Beijing and Hangzhou." ...

TRAI issues consultation paper on cross-media ownership, vertical integration in broadcasting sector With advent of digital technologies, I&B has asked TRAI to re-examine its recommendation on ...