Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising ...

Animation co-productions between Japanese media companies and their Asian counterparts were once few and far between, but in the past decade, with the rapid rise of animation industries in China ...

Cross-channel marketing integration involves an entire range of activities, and using automation tools allows brands to streamline the processes and save time. However, not all tasks should be ...

Nielsen and TikTok are teaming up to unlock a cross-media view of ad campaign performance inclusive of TikTok in the US. The new integration provides a holistic view of campaign performance across ...

The company’s first media partner for the tool was YouTube, as Nielsen announced back in 2022 that advertisers would be able to compare YouTube reach from computer, mobile, and CTV to linear TV.