Aid’s artful products, the National Autistic Society’s moving new film and new spots for Harry’s, Peleton and Zillow.

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.

Heath Media helped a UK company drive rapid growth by embracing creative testing, strategic segmentation, and campaign restructuring to ...

No longer just a tool for optimizing search algorithms or chatbots, AI’s impact extends profoundly into the realms of creative ad testing. In this article, we’ll explore how AI is revolutionizing ...

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.

For the first time in over a decade, Coca-Cola is reviving its iconic “Share a Coke” campaign in a bid to target younger ...

Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...