They talked about how creating a customer is more important, and this is what creates success. Creating value for a consumer is the most crucial aspect. Robert says that this perspective is different ...

Nowadays, customer-focused ... how important it is to value customers' needs. They are free to do anything they think will make clients happy; this helped Zappos create a huge loyal clientele.

To succeed in the consent economy, marketers need to shift their mindset from merely collecting data to fostering genuine connections.

Leveraging the power of behavioral science and psychology, you will learn how to reengineer the customer experience to maximize value at every stage of the decision-making process. Specifically, you ...

In our B2B marketing guidebook Business-to-Business Marketing: A Step-by-Step Guide, my co-author Charlie Stewart and I write, "The purpose of B2B marketing is to attract and retain profitable ...