The AI-powered tools work by incorporating advanced machine learning models to assist in creating and optimizing ad assets. Performance Max campaigns use Google’s Gemini and Imagen 2 AI models ...

Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision.

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. While the AI model is not ...

Advertisers on Google’s search, display, app, and demand gen campaign types will soon be able to leverage AI-powered ad image editing capabilities previously limited to Performance Max campaigns ...

Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image ...

Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.

Eligibility requirements for image assets Although you can set up a new Google Ads account, create a campaign and launch it in a matter of minutes, you can’t use image assets from day one.

Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come ...

Gen AI is being used to create images, visuals, and copy for ads. Brands like Coach, Coca-Cola, and Unilever have been leaning into the technology.

Today, we’re discussing Video View campaigns (VVC). I’ll break down what they are, how they work, and when to use them as part of your Google Ads strategy. I’ll cover: ...