Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key ...

Grand Forks' lodging tax collections were down in the first five months of this year, which one local official is blaming on a unfavorable Canadian exchange rate. Collections between January and ...

While important, improving conversion rates involves more than just landing pages. I’ve discussed A/B testing challenges before, but data collection often gets stuck on just landing pages.

Investing in the right tools not only simplifies data collection but also enables ... is essential for maximizing ROI and improving conversion rates. By setting clear goals, analyzing relevant ...