NFL teams convert on fourth down 51 percent of the time when they go for it, according to play-by-play data from 2013-22 from nflverse, making it a near coin flip. There are plenty of factors ...

Is reading ease correlated with a better conversion rate? To find out, researchers at Unbounce examined internal data from more than 57 million conversions on more than 41,000 landing pages. The ...

In this article, I will provide actionable tips for analyzing and applying data to drive smarter advertising decisions and, most importantly, increase conversion rates. • Set Clear Goals ...

The data seems to say so. Determining the difference between skill and luck (or statistical noise) on 2-point conversions is ... in agreement with the other charts’ recommendations.