Digital marketing has taken over the world of business quite quickly. Content marketing is simply one of its popular and highly effective areas that puts customers’ needs first. The type… ...

The definition and expectations surrounding content marketing seem to be always changing. In the early days of content marketing, it seemed like just a fancy word for blogging .

Content marketing is by definition a nurturing marketing method. It builds and establishes relationships with audiences with helpful, valuable content targeted to their needs, interests, desires ...

A Layman’s Definition of Content Marketing “Content marketing is a way for a business owner to educate your customers and potential customers about your products and services,” says Patel.

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content.

1. How do you define content marketing? A clear, decisive answer to that question does not exist. And this LinkedIn post—"What is Content Marketing? Definitions From 25 Thought Leaders"—is the proof.

Content marketing is used in both B2B and B2C selling contexts, but it is more appropriate than thought leadership in a B2C setting. It might, for instance, provide lots of useful information about ...

The IAB SA's Digital Content Marketing Committee has launched the Definition of Content Marketing. By defining the practice, the committee aims to empower South African agencies, brands and ...

She joined the debate in Content - marketing, experience, context, oh my! Zinck took issue with my content marketing definition, but I don't think we ultimately disagree there. Where we may have a ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step.