WPR, one of the largest independently owned PR firms in the U.S., has launched a newly structured consumer communications framework built to directly connect earned media efforts with e-commerce ...

The consolidation comes in response to brands’ demand for broader growth strategies and more flexible media capabilities, the ...

User-Generated Content Benefits Your Brand By Connecting With A Dedicated Community Of Followers. Community means something to today's consumer. UGC allows them to be part of your brand's story.

Digital Marketing & Ad Tech News Pereira O’Dell is holding focus groups with AI-generated consumers Brands can simulate conversation with fake Swifties and libertarians By Asa Hiken.

One of the things that surprised me most about the much-hyped consumer-generated ads during the past Super Bowl was just how subtle they were and how naturally they fit into the entire mix of 30 ...

It’s no secret that the global economy in 2025 is confronting its own set of challenges with trade tensions, persistent inflation and evolving consumer behavior. As the founder of a marketing ...

Consumers are wary of AI-generated ads, finding them inauthentic. Learn why blending AI with a human touch is key for retail marketing success.

1WorldSync Acquires PowerReviews, a Leader in Consumer-Generated Ratings and Reviews, to Help Brands and Retailers Fuel Sales Online PowerReviews rounds out 1WorldSync’s product-content ...

The figures comes from the inaugural CGC Index from Bazaarvoice, which aims to benchmark the use of CGC through the analysis of client data from more than 2,000 Bazaarvoice global brand and retail ...

Similarly, for social media copy which appears to be AI-generated, 25% of consumers would feel the brand is impersonal, 20% untrustworthy, 20 % would feel they are lazy and 19% would think they are ...

Viral, mobile, experiential, social networking and consumer generated marketing are all part of the mix for Di Cesare, although he conceded that the traditional 30-second spot shouldn't be ignored ...

Pluto TV generated $1.1 billion in revenue for 2022, up 5% year over year. Viacom, which merged with CBS to form Paramount Global, had acquired Pluto TV in 2019.