For years, businesses have used AI primarily to analyze data, predict trends and inform strategy. Today, AI isn't merely ...

Consumer behavior—or how people buy and use goods ... marketers often make use of attractive models or erotic imagery simply to make consumers take notice. Being “primed” with erotic content ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

Consumers are quickly outgrowing today’s sales market, while businesses are trying to keep customers engaged, creating better shopping experiences. Over the past few years, a growing marketing trend ...