Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Importance mapping in consumer behavior. Due to its ability to shed light on consumer preferences and perceptions, perception maps are a crucial tool for marketers and organizations.

Understanding consumer behavior provides the necessary insight to craft compelling marketing campaigns, convincing people to choose your brand. But influencing consumer behavior is not easy.

Shifts driven by technological advances and evolving societal values have forced companies to rethink their marketing to better deliver what consumers want today.

What are the Covid-related changes in consumer behavior that will stick in the healthcare revenue cycle following the pandemic? Here are three trends that could reshape customer service in the ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

ADM has identified five behavior shifts that are inspiring innovation and creating opportunities for forward-looking food, beverage and supplement com ...