Taking the consumers’ pulse and understanding their behaviors can help your company better achieve your goals.

Spending at US retailers last month was much weaker than expected, in a troubling sign that the American shopper could be ...

Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing ...

Read here for an update on the effects of softening consumer demand on spending, travel, and investments amid economic ...

Tariffs, layoffs, and inflation are fueling consumer frustration, shifting spending habits toward "underconsumption" and ...

Consumer behavior is changing as various platforms integrate social media and commerce. Capitalizing on this shift, the ...