In a roundabout way of gauging your participants’ emotions, the tester presents the test-taker with three different but related concepts or ideas — for example, McDonalds, Burger King ...

To test this “hypothesis,” we record marks of say 30 students (sample) from the entire student ... This article assumes readers' familiarity with concepts of a normal distribution table ...

Q: We’ve developed a new chicken recipe like Bon Chon’s but better-tasting and without loss of meat size after frying. We asked a market research agency to product-test our new chicken recipe ...

“With Instant.ly concept testing, brand researchers will now have access to deeper, higher-quality insights from a nationally representative consumer sample, often within two days, at a fraction ...