Our digital marketing was important, but it was only one part of our strategy. On the digital side, we focused on building strong SEO with content and keyword management, as well as PPC ad ...

With $20 billion in ad spend up for grabs during the TV upfronts ad haggle, social media giant TikTok is looking to position itself as a complement to those ad buys.

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

“It’s about companies leveraging their full marketing power to gain more customers,” says Lauren Hanna, Vice President of Sales at Blue Technologies, Inc. “Print is evolving in such a way that it can ...

With the ongoing growth of digital marketing, print serves as an effective enhancement to digital channels,” said Stefanie Cortes, Director of Strategic Analysis, Direct Marketing Group, RRD.

An inside look at how AI writing tools are redefining productivity, creativity, and human-sounding content in digital ...

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As marketing teams search for ways to reduce waste and increase ROI, many are reevaluating channels once seen as traditional or static. Direct mail is one of them.