Choosing a company name and logo that will make a memorable impression on prospective customers is crucial to building a recognizable and successful brand.

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a ...

Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with advertisements on social media.

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

Logos provide a unique user experience that resonates especially strong with less seasoned investors who often more readily recognize a logo than a ticker symbol or company name.

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Many logo names seem to have emerged organically and unofficially as nicknames. They offer a way for people—often employees of the company the logo represents—to easily talk about the logo itself.

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.

The Harvard Business School name and shield are trademarks and their use is governed by explicit rules and guidelines. All members of the community must respect and maintain the integrity of the HBS ...

Trucks from this manufacturer are iconic, and they bear an interesting insignia. Here's how to spell the name, and where it and the mascot came from.