It was a Super Bowl commercial with a story, and one that sprouted from a real potato grower in Wisconsin. Frito Lay and PepsiCo helped put the spotlight on agriculture Super Bowl Sunday ...

it was looking less likely that Canada's favorite chip would make a diplomatic cameo during the biggest sporting event in the U.S. However, sources within PepsiCo's Frito-Lay noted that the ...

This case study describes how Frito-Lay, a potato chip brand in Canada, added a personalised video function to revitalise a successful campaign. The brand's 'Do Us a Flavour' campaign had run ...