Discover how color influences emotions, decisions, and behavior in everyday life. From branding and design to interior spaces ...

Colors are thought to carry emotional meaning ... And indeed, the Color-in-Context theory (Elliot, 2015) argues that situations determine the meaning of colors. Yet, before studying and explaining ...

Complementary colors live on opposite sides of the color wheel. Imagine red and green, blue and orange, or yellow and purple. Or move a half step over on the wheel, and combine a yellow-green color ...