For the secondary logo, the Firebirds looked to their home for inspiration, featuring a palm tree against a field of mountains, showcasing the iconic landscape of the Coachella Valley. But this is ...

Named after the mythical desert legend, the Coachella Valley Firebirds will be the AHL’s 32nd AHL team and will have red, orange, and deep blue colors.

The secondary logo on the jersey is a palm tree against a field of mountains. The palm tree has nine fronds, one for each Coachella Valley city. The jerseys come in deep navy and white.

The Firebirds unveiled their full schedule for the upcoming season on Thursday and the most notable reveal was a new start ...

The Florida-base graphic designer gained inspiration for the Firebirds branding from the Coachella Valley's famous mid-century modern ... Gundell designed the Kraken’s secondary logo, the ...

The Coachella Valley Firebirds Thursday announced their 72 game schedule for the 2025-2026 season. The American Hockey League affiliate of the Seattle Kraken will face all teams in the Pacific ...

Coachella Valley Firebirds head coach Derek Laxdal had not yet been in the Coachella Valley for 48 hours when he was officially introduced Wednesday to organization staff and local media. The ...

The Firebirds will be the American Hockey League's 32 nd franchise and will serve as the affiliate for the NHL's Seattle Kraken. The team's official colors will be flaming red and orange, with an ...