From a management perspective, positioning is the heartbeat of an effective communications plan. A well-crafted positioning statement defines your company's direction. It answers seven essential ...

A positioning statement for a business plan doesn't have to be long or elaborate, but it does need to point out who your target market is, how you'll reach them, what they're really buying from ...

They advertise their products in a vacuum and are disappointed when their messages fail to get through," observe Al Ries and Jack Trout in their marketing classic Positioning ... you can occupy by ...