Cinco de Mayo is on May 5, and Chipotle is celebrating with a new gaming experience that can score fans some free food. The fast casual Mexican food chain announced on April 29 it is launching a ...

Chipotle launching game on Roblox to give away $1 million in free food for Cinco de Mayo 'Our fans love to celebrate Cinco de Mayo with our real ingredients,' Chris Brandt, chief brand officer for ...

Millions of people have engaged with Chipotle’s efforts in Roblox so far. “It’s clearly an experimental space for us, and so far, so good,” Brandt said.

Chipotle has announced a massive Cinco de Mayo giveaway, but you have to play Roblox in order to win one of 50,000 free burritos. Since it was founded in 1993, Chipotle has become one of the most ...

Chipotle is giving away $1 million of free food for the upcoming holiday as it launches its new, immersive digital gaming experience, 'Ingredient Quest,' on Roblox.

Chipotle Mexican Grill announced it is celebrating Cinco de Mayo with five days of real food, real fun and real prizes. On Cinco de Mayo, the brand is launching a new, immersive digital gaming ...

Roblox is allowing players to earn free food from Chipotle for a limited time, and all you have to do is work in the virtual burrito kitchen.

On Roblox, Chipotle has digitized the experience of working at a real-life restaurant. More than 4 million users played the game its first week, and more than 17 million have since then.

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox.

Thus, Roblox has become a “key place” to market certain things for a food brand you might know: Chipotle. Yes, this is real, and it goes far deeper than you might think.

Chipotle announced on April 29 it is celebrating Cinco de Mayo with "five days of real food, real fun and real prizes." Chipotle launching game on Roblox to give away $1 million in free food for ...