Though marketing best practice varies from project to project and from one enterprise to another, the Association of National Advertisers (ANA) has been working hard to provide quantitative evidence ...
On March 19, 2025, the Securities and Exchange Commission (SEC) staff issued an update to its frequently asked questions (FAQ) guidance with ...
On March 19, 2025, the SEC Staff published two Marketing Rule FAQs that address some of the more challenging aspects of the Marketing Rule ...
The agency is attempting to clarify how advisors can use investment performance in marketing materials, attorneys say.
Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
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