The introduction or development stage is the starting point for a product life cycle. The characteristics include limited sales and possibly losses.

The International Product Life Cycle Theory was authored by Raymond Vernon in the 1960s to explain the cycle that products go through when exposed to an international market.

Product life cycle refers to the period between a product's release to its removal from the market shelves. It encompasses six stages, namely development, introduction, growth, maturity ...

Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product’s entire life cycle. Skip to content. Paid content for Garnier. 2:15.