From eye-catching merch to an energetic mascot, there are many ways Duke's and its fan-favorite mayo has distinguished itself ...

Duke's Mayo Bowl features an icon in off-white frolicking around the stadium. It's not Jack Frost nor Ebenezer Scrooge. Rather, it's Tubby, an ornate replica of a typical jar of Duke's famous spread.

When hip-hop hype man Flavor Flav was revealed to be the Tubby mascot at this year’s Duke’s Mayo Bowl, the media moment that resulted was the successful culmination of months of work by Richmond ad ...

The fun twist to the winning celebrations includes a Duke's Mayo bath, that involves dumping a jar of mayonnaise on the winning coach's head, that is an adaption of the Gatorade Bath seen in ...

Duke's Mayo jar, Duke's mustard bottle, and a slice of frosted chocolate cake - Static Media / Shutterstock / Getty ...