In spite of my day job, I’m not an unabashed cheerleader for all programs positioned as doing well by doing good. I know that cause-marketing efforts run the gamut from lousy and flawed to good ...

Network for Good and Zoetica today released a new eGuide to help corporations improve their online social good campaigns. Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns ...

Cause marketing, a powerful collaboration between for-profit and nonprofit organizations, has come a long way since its inception in 1976 when Marriott and the March of Dimes teamed up for a ...

Procter & Gamble's philanthropic efforts under the $100-million-a-year "Live, Learn and Thrive" program for children open up new markets for its products, create new generations of consumers and ...

A well-known example of using social media and viral-style challenges is the ALS ice bucket challenge in 2014, which ultimately helped increase the ALS Association’s annual funding by 187%.

Each year, Giving Tuesday sparks a global giving movement that has the power to transform lives around the world. But that’s just one day a year. In the spirit of giving year-round, and in honor of ...