But there's one car logo that's still drawing ire over three years after it was revealed. Kia is one of the most recognisable ...
Jaguar's ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, ...
Aside from the new logos and bold expressions of change ... they’re not a target audience that will ever buy the car. But there’s a difference between Jaguar as a brand and JLR as a corporate entity, ...
Jaguar is undergoing a major and much ballyhooed brand reinvention, heralded by a bizarre promotional campaign that culminated in the reveal of the Type 00 concept car. That vehicle marked a ...
Jaguar’s ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, ...