The fragrance 4Ever Sweet will be available in hand soap, fragrance mist, body cream, candles, lotion, and more. The sugary scent has notes of candied grape, sweet berry, and powdered sugar.

The brand’s heart-warming collection includes 20 items like the brand new ‘4Ever Sweet’ fragrance, a sweet-smelling scent just reminiscent of the nostalgic Sweethearts candy hearts.

A new study may give some backing to the so-called “Axe effect.” The study, conducted by researchers at Britain’s University of Stirling and published in the journal “Evolut… ...

An ELLE editor reviews Kayali's newest vanilla fragrance, Vanilla Candy Rock Sugar, and speaks to founder Mona Kattan about what inspired the scent.

From its twee name to its unusually sweet formula, Prada's latest fragrance is a surprising departure for the uber-sophisticated house. Are the target consumers precocious teens or immature women?