An effort to poverty-proof the school environment. Shielding low-income students from feeling bad about not having a pricey coat. Canada Goose jackets cost anywhere from $500 to $1,500 ...

Since taking over as CEO in 2001, Dani Reiss has leveraged the brand's reputation for quality to foster a cult following of folks who covet these coats. Here's how Canada Goose went from making ...