The CRM strategy supports the development of a customer-led approach ... Understanding the process from when a potential customer makes contact to the point of purchase is a savvy CRM move.

firms must shift their approach from viewing it as just a system to integrating it as a core part of their business development strategy. Successful CRM initiatives go beyond technology by ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success.

As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma ... are probably in the middle of a process of treating a patient.

The CRM team provides strategic services to Bounteous’ clients, including owned channel strategy, marketing tech optimization, customer experience development ... and championing each other in the ...

Without a business strategy for CRM, companies can rarely gain any return on a CRM investment, Graff said. For example, he said, some companies buy a CRM tool and install it but “don”t know what the ...

David Chong, head of corporate development and CRM strategy, tells Meghna Mukerjee about how Maybank aims to serve customers better using CRM solutions. banking group, Maybank, has got several ...