Learn what a CRM database is, key features to look for, benefits, and best practices to help you choose and optimize the right CRM for your business. Skip to content TechRepublic ...

Your CRM application is a database. E-marketing platforms like Constant Contact are not. Your CRM system is where you store all of the information about your customers, prospects and community.

If your sales, marketing and service departments are distributed across several locations, or most of your client interactions occur online, then collaborative CRM is for you.

The growth for the CRM marketplace, however, does not stop with the hosted or ASP models. In the AMR Research paper, the adoption rate for CRM applications for companies of all sizes is jumping up, ...

When CRM, Social and Big Data analytics come ... SAP® Audience Discovery and Targeting analytic application, which allows marketing managers to engage customers and help convert prospects ...

Here's how AI-enabled CRM systems can benefit your business. Predictive Analytics. Among all AI applications, Predictive Analytics is one of the most significant additions to CRMs.

Marketing analytics continues to be hot for marketing leaders, who now see it as a key business requirement and a source of competitive differentiation; Artificial intelligence (AI) and predictive ...

CMOs who embrace agile marketing software and plug it in to their CRM can quickly improve audience targeting and shift focus from insights to action. Today, for example, agile marketers already ...

When you house marketing data in the CRM, you also get the benefit of facilitating a closer alignment between marketing and sales teams, which rely heavily on the CRM system. Collaboration is more ...

Both CRM and marketing automation systems handle leads, contacts and companies, ... Secure AI by Design: Unleash the power of AI and keep applications, usage and data secure.