Check out the best CRM platforms that combine customer relationship management with email marketing automation -- featuring ...

Choosing between a CRM (Customer Relationship Management) system and a marketing automation tool can be tough for businesses. Both tools help companies manage their customer interactions and ...

• Automatic Scaling: Cloud platforms can automatically handle increases in user demand. For example, during tax filing season ...

CRM is mostly used as a sales tool while marketing automation is a lead generation and nurturing tool. Using them together yields powerful results.

HubSpot Marketing Hub – Best for Growing Businesses. Price: $15 per user, per month Free plan: Yes. HubSpot takes the crown as the best marketing CRM available today, and honestly, it’s the ...

Marketing automation vendor Act-On has a new CEO. Andy MacMillan took on the new role last month, after holding several roles at Salesforce, including COO of Products. I talked to MacMillan about ...

The footprints of marketing automation and customer relationship management (CRM) systems seem to overlap — systems handle leads, contacts and companies — there’s sufficient vagueness and ...

As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground.

CRM software is among the biggest software market in the world — and the growth isn’t slowing down. According to Globe Newswire, the CRM industry is anticipated to be worth $113.46 billion by ...

Still, many CRM vendors either don't have marketing modules or do it rather poorly. But a few independent vendors stood out this year and are poised to make an impact in 2012.

The CRM company launched in 2016 to provide third-party origination (TPO) mortgage lenders with account management, sales and email marketing through its software-focused approach.