Commissions do not affect our editors' opinions or evaluations. There are four types of customer relationship management (CRM) data: quantitative, qualitative, descriptive and identity.

the true challenge will be to construct a CRM database that can deliver customer information in the proper context and in an acceptable format. But exactly how is the enterprise supposed to accomplish ...

While each CRM system implements the details differently, these activity records provide more parametric data and structure to a free-form text field. Like notes, these records can be attached to ...

As fellow Forbes Council member Jason Kulpa aptly explained, "At its core, a CRM tool creates a simple user interface for a collection of data that helps businesses recognize and communicate with ...

Companies like Salesforce CRM can see the burgeoning demand for big data and the analytics involved. They are planting their stake deep in the foundation of the industry no matter the cost.

CRM systems became a mainstay when the world realized what data and smart analytics could do together—but even today, the most popular software options haven’t reached their full potential. 33 percent ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository.

The laptops run a customer relationship management (CRM) application from Oncontact Software Corp. in Cedarburg, Wis. That software is built on top of a mobile database and synchronization product ...

When CRM, Social and Big Data analytics come together, amazing things happen. The right, relevant information meets customers where and when they are most receptive to offers; customer wants ...