According to Salesforce, 20% of rep time is spent on CRM, data entry and admin. That’s a lot of wasted time that not only makes your sales reps unhappy, but costs the company money.

Many industry analysts foresee a promising future for service-based CRM. CRM as a service minimizes capital expenditure on new hardware and software and cuts ongoing IT-support costs dramatically ...

With CRM Data, More Isn’t Always Merrier. How-To. Mar 27, 2014 6 mins. ... It’s just an entry in an address book. In contrast, CRM folks put things almost exactly the other way around.

There is no doubt that Salesforce is one of the most widely used customer relationship management systems. However, the shift to BYOD is changing the game for sales and marketing, and we need an ...

The Dangers Of Bad Data. In today's modern sales environment, the adage "garbage in, garbage out" rings especially true when it comes to CRM utilization.