There are numerous ways to calculate your CLV, but this straightforward formula perhaps illustrates it best: (Average Value ...

One of the most important metrics to measure is customer lifetime value (CLV). Customer lifetime value can be described as the total profit that a company can expect to generate from a customer ...

CLV [Historic] = (T1 + T2 + T3…+ Tn) * AGM To find your (simple) predictive CLV—arguably the more valuable figure—try this formula: CLV [Predictive] = ((T x AOV) * AGM) * ALM ...where T is the average ...

In the fast-paced world of e-commerce, knowing what drives your online store's success is vital. With a sea of metrics available, it ...