When bye bye becomes buy buy: How homophones affect consumer behavior Date: November 20, 2013 Source: Journal of Consumer Research, Inc. Summary: It is possible to affect how someone will think or ...

Derick F. Davis and Paul M. Herr. "From Bye to Buy: Homophones as a Phonological Route to Priming." Journal of Consumer Research: April 2014.For more information, contact Derick Davis or visit ...

What comes to mind when you read the word “bye”? If you're thinking of shopping, you’re not alone. The bye-now effect evidences the power of similar-sounding words.