Multiple Decision Makers. Many B2B sales are the result of a process that includes multiple decision makers. The myth: eCommerce can’t handle this level of complex approval. Debunked! B2C isn’t up to ...

Using intent data to target advertising and other marketing efforts will be imperative as we navigate the next frontier of B2B and e-commerce becomes a regular way of conducting business.

This can help establish customer stickiness, attract new buyers and reach the projected e-commerce revenue gains expected by 85% of sellers from Digital Commerce 360’s 2022 B2B Seller Survey.

B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it’s anticipated to be the area of largest eCommerce growth from 2020 to 2025.

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons ...

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six compelling reasons the playbook is changing as part of The Drum’s B2B focus.

Though you may be an e-commerce company, your security perspectives may be quite different depending on whether you focus on business-to-consumer (B2C) or business-to-business (B2B) transactions ...