Amazon has a tool it thinks will help. This week, the ecommerce giant unveiled its “Buy With Prime” button for Salesforce merchants. Amazon introduced the feature in 2022 as an invitation-only ...

Salesforce (CRM) is tossing its hat into the AI ring. The company formally announced Einstein GPT today, which it says is the world's first generative AI customer relationship management (CRM ...

Salesforce’s game-changing launch of a Service Cloud tech support feature for mobile apps signals a new way for VARs to capitalize on providing assistance to their customers.