Through landing pages, that company can tailor messaging to tout the benefits for students, launch a page about graphic design and have yet another page discuss the software’s small business tools.

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can ...

Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.

At Forbes Advisor Small Business, we assessed the Best Landing Page Builder through comprehensive product research, detailed hands-on testing and user feedback. Our ratings are derived from a ...