Customer segmentation can help your business in several key ways: Gain a better understanding of your customers: The process of segmenting your customers requires you to analyze their needs ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However ...

Advanced customer segmentation offers a strategic lens for B2B marketers to understand and prioritize prospects, optimizing each interaction. Here's how advanced segmentation can boost your lead ...

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details ...

Saul J. Berman is the Global Lead Partner for Strategy Consulting at IBM Global Business Services, and author of Not for Free: Revenue Strategies for a New World (Harvard Business Review Press, 2011).