As Shoptalk 2025 demonstrated, the future of retail hinges on building authentic, emotional connections with customers ...

I propose that these tried-and-true tactics with interpersonal strategies can deepen relationships with customers, establish greater levels of trust, and build stronger customer loyalty. 1. Understand ...

After years of studying successful brands and working with growing businesses, I've discovered that storytelling is key to ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

WILMINGTON, DE — Quavo Fraud & Disputes has shared new findings from its Q4 2024 Consumer Survey, shedding light on how ...

Restaurant websites are no longer just marketing touchpoints—they’re storefronts, customer service desks, and loyalty hubs, ...

In short, bad breakage is a sign that your program isn't actually building customer loyalty—and could be destroying it. Focus groups and other qualitative research among your program members can help ...

It’s clear that customer trust is what makes the difference in building brand loyalty. Our research pointed to concrete, actionable steps brands can take to set a strong foundation for customer trust, ...

Be sure to include: • Push notifications • Rewards • Deals • Coupons • QR codes By giving your customers value at regular intervals, you will build loyalty and customer appreciation ...

The vote is an example of a hotel brand using mobile to enhance a hotel stay while building customer loyalty. “We value our members’ feedback and want to include them in the ongoing ...