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Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.
Use the “budgeting” section to scrutinize spending. Set a single monthly budget (i.e., a targeted spend limit of say, $3,000) and view total spending for the month against that limit.
Once your Excel dashboard is ready, you can tweak it further with the built-in theming engine. You can head to the Page ...
A performance budget, or performance-based budgeting, is a type of budget that uses inputs (resources) and outputs (services) for each department of an organization.