Earlier this year, Budweiser introduced Bud Light Lime, ... Bud launched a $35 million ad campaign, a strategy that paid off with a 2% rise in sales in the first three quarters of 2008.

I t’s almost (officially) summertime, which means it’s time to make the switch from Bud Light to Bud Light Lime.Stop the presses, though, because another big beer brand is coming for the lime ...

NEW YORK -- A-B marketing executives want to sustain the success of the premium beer beyond Labor Day. Bud Light Lime is lifting sales for the whole Bud Light category. Volume for the segment ...

Anheuser-Busch Cos. said it will launch a lime-infused version of Bud Light as part of an effort to spice up the company's lackluster sales. Anheuser, the largest U.S. brewer by revenue, will ...

Bud Light has released a new citrusy, Fanta-looking beer for the summer -- Bud Light Orange. ... Bud Light Lime Gets An Orange Spinoff. by: Hope Carter April 10, 2018. UPROXX.

Bud Light Lime also grabbed 20 percent of its drinkers from competitors such as Miller Chill and Corona, Crain's reported. "It's (Anheuser's) best performance in years," Benj Steinman, editor of ...

Bud is returning to its frat-boy roots with a new viral Web video ad for Bud Light Lime. The video shows a host of consumers, including a bikini-clad girl, talking about "getting it in the can ...

Bud Light Lime-A-Rita beverages are pictured for National Margarita Day at Grand Central Terminal on February 22, 2016 in New York City. (Photo by Bryan Bedder/Getty Images for Bud Light Lime-A-Ritas) ...

Bud Light Lime-A-Rita beverages are pictured for National Margarita Day at Grand Central Terminal on February 22, 2016 in New York City. (Photo by Bryan Bedder/Getty Images for Bud Light Lime-A-Ritas) ...

Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined Bud ...

Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined Bud ...