Earlier this year, Budweiser introduced Bud Light Lime, ... Bud launched a $35 million ad campaign, a strategy that paid off with a 2% rise in sales in the first three quarters of 2008.

NEW YORK -- A-B marketing executives want to sustain the success of the premium beer beyond Labor Day. Bud Light Lime is lifting sales for the whole Bud Light category. Volume for the segment ...

Anheuser-Busch Cos. said it will launch a lime-infused version of Bud Light as part of an effort to spice up the company's lackluster sales. Anheuser, the largest U.S. brewer by revenue, will ...

ST. LOUIS — Anheuser- Busch Cos. Inc., the nation’s biggest brewer, is adding a twist of lime to its flagship brew Bud Light to help add some fizz in the face of stagnant demand. The brewer ...

Bud Light Lime also grabbed 20 percent of its drinkers from competitors such as Miller Chill and Corona, Crain's reported. "It's (Anheuser's) best performance in years," Benj Steinman, editor of ...

A six-pack of the new beer will cost $1 to $1.50 more than one of Bud Light, according to a report in the Wall Street Journal. Anheuser-Busch said that the launch, scheduled for May 5, 2008, will be ...

Anheuser-Busch Cos., the brewer being bought by InBev NV for $52 billion, said second-quarter profit rose 1.8 percent on sales of Bud Light Lime.

Bud Light Lime -- the first-ever flavor extension of Bud Light that launched in May -- hit the million-barrel mark with little apparent cannibalization of its sibling brands, driving parent ...

Wednesday, February 13, 2008 Anheuser-Busch has come up with Bud Light Lime. The lime-infused brew will be marketed toward light beer drinkers who prefer sweeter drinks.

Bud Light Lime is brewed at Anheuser-Busch’s Baldwinsville, Cartersville and Fort Collins breweries. The beer contains 4.2 percent alcohol by volume and comes in 12-ounce glass bottles, 22-ounce ...

Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined Bud ...

Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined Bud ...