Bourbon industry facing 'tumultuous' market, tariffs, and waning interest from Gen-Z
It's a critical moment for Kentucky's bourbon industry, facing simultaneous challenges that all could force distilleries to ...
Hosted on MSN1mon
Brough Brothers Distillery CEO talks bourbon, Brown-Forman cuts
The bourbon industry has seen remarkable growth for years. Victor Yarbrough, CEO of Brough Brothers, spoke with WHAS11 News about the bourbon industry. SEC sues Elon Musk, alleging failure to ...
WLTX1910d
Kentucky bourbon industry weighs shift amid U.S. sales decline, tariffs, and cultural change
"It's a waiting game," said Victor Yarbrough, CEO of Brough Brothers Distillery. Despite the decline in bourbon sales in the U.S., Yarbrough is expanding the business he and his brothers started ...
Louisville Courier-Journal on MSN18d
'Collateral damage': How a trade war stands to limit the flow of American whiskey abroad
Victor Yarbrough is the CEO of Brough Brothers, the first African American-owned bourbon distillery in the state of Kentucky. Jan. 16, 2025. The small Louisville distiller started in 2012 as an import ...
WHAS11 News1mon
Louisville distillery CEO reacts to Brown-Forman layoffs
The move from Brown-Forman caught many by surprise, including one distillery owner that helped contribute to the bourbon industry boom. Victor Yarbrough and his brothers launched Brough Brothers ...
USA Today21d
How a trade war stands to limit the flow of American whiskey abroad
For Kentucky's Brough Brothers Distillery ... In Kentucky, a state known for its bourbon heritage, Gregory said every job created by the bourbon industry has a ripple effect on the state economy ...
Yahoo21d
'Collateral damage': How a trade war stands to limit the flow of American whiskey abroad
Victor Yarbrough is the CEO of Brough Brothers, the first African American-owned bourbon distillery in the state of Kentucky. Jan. 16, 2025. The small Louisville distiller started in 2012 as an ...
The Courier-Journal22d
'Collateral damage': How a trade war stands to limit the flow of American whiskey abroad
For Kentucky's Brough Brothers Distillery ... In Kentucky, a state known for its bourbon heritage, Gregory said every job created by the bourbon industry has a ripple effect on the state economy ...