What differentiates an effective campaign from the rest is having a documented campaign strategy, and following it very closely. In order to stay on track and deliver a satisfactory outcome, there are ...

While technology is making it easier than ever to launch campaigns across multiple platforms, Pierre Le Manh of the Project ...

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide creative decisions, like Netflix shaping Drive to Survive. • Use AI to optimize ...

Not Keeping Fans Updated About Silksong Was A Brilliant But Risky Move Of course, there are plenty of potential downsides and pitfalls for a marketing campaign centered around a lack of communication.

She targeted everyone.” It’s the riddle of modern entertainment marketing: how to be at once comprehensive and bespoke, balancing two seemingly irreconcilable impulses within the same campaign.

- Jason Mudd, Axia Public Relations 9. It’s About Lead Sharing Or Co-Branded Campaigns A common misconception about partner marketing is that it’s just about lead sharing or co-branded campaigns.

Lionsgate Motion Picture Group marketing president JP Richards and co-president Keri Moore are leaving the company.