It’s the ultimate glow-up showdown! 💄 Watch as our Barbie and Bratz dolls go from geeky to glamorous in an epic makeover battle! 💅 Who will win the crown of popularity? From outfits and hairstyles ...

Like Mattel and Barbie, MGA Entertainment used topical interests to bring cultural relevance to the Bratz brand. It wasn’t a new strategy, according to Emilie Zaslow, chair of communication and ...

AP PhotoThe Bratz have a questionable reputation in the doll world. AP photoBarbie has been an doll icon since 1959.Barbie isn't the only diva in toyland anymore. Since 2001, a group of Bratz have ...

It's been almost two years now since Bratz dolls -- those big-eyed, short-skirted mainstays of the mid-2000s -- quietly vanished from toy store shelves. In late 2013, a nasty legal battle over ...

The Bratz dolls have a more hip-hop style and are more heavily made up than Barbie, who has been accused of being overly sexy herself, but appears positively demure in comparison with Bratz.

The Bratz may be hosting their final slumber party next month. That’s because a federal judge ruled that MGA Entertainment, the maker of the popular, pouty-lipped dolls, has been violating a ...

Listen Up, Dolls: A Barbie V. Bratz TV Series Is In the Works An upcoming CBS Studios TV series will explore the lives of Barbie inventor Ruth Handler and Bratz creator Carter Bryant and how their ...

Although she’s nearing 50, Barbie isn’t threatened by the much younger Bratz ingenues. Introduced in 2001 by MGA Entertainment, Bratz dolls burst onto the toy scene with head-turning outfits ...

The rowdy Bratz dolls have been evicted. Barbie has regained control of the dollhouse, and shares of toy giant Mattel shot up Thursday. After a four-year legal dispute with MGA Entertainment Inc., ...

Playing with dolls might be for children, but Barbie’s attorneys are dragging Bratz to the not-so-friendly playhouse of federal court. In a four-year legal battle with billions of dollars at ...

Once Bratz launched as that, it became "the first ever in decades doll that really presented a competition to Barbie." More importantly, it became the first doll that represented diverse consumers.