Like Mattel and Barbie, MGA Entertainment used topical interests to bring cultural relevance to the Bratz brand. It wasn’t a new strategy, according to Emilie Zaslow, chair of communication and ...

Listen Up, Dolls: A Barbie V. Bratz TV Series Is In the Works An upcoming CBS Studios TV series will explore the lives of Barbie inventor Ruth Handler and Bratz creator Carter Bryant and how their ...

Before we get carried away, let's be clear: the idea that Kim Kardashian will play the villain in the upcoming live-action Bratz movie is still just a rumor. While there's plenty of buzz and ...

Bratz dolls have long been seen as the “anti-Barbie.” Bratz are edgy and rebellious; Barbies are preppy and traditional. Now, in the wake of the record-breaking Barbie movie, Bratz are ...

EXCLUSIVE: Besides sweeping the U.S. — and the world — this summer’s blockbuster phenom Barbie introduced fans to the creator of the hugely popular doll, Ruth Handler, who was played in the ...

The limited-time Mini Bratz x Kylie Jenner collection, which dropped on August 1, is the first time a celebrity has been transformed into one of the iconic dolls.

On the surface, it seem easy to compare Bratz with Barbie, but the differences could make or break this project. Bratz were launched in 2001, and were immediately recognizable to all as a send-up ...

Once Bratz launched as that, it became "the first ever in decades doll that really presented a competition to Barbie." More importantly, it became the first doll that represented diverse consumers.

Listen up, dolls: A Barbie V. Bratz TV series is in the works An upcoming CBS Studios TV series will explore the lives of Barbie inventor Ruth Handler and Bratz creator Carter Bryant and how their ...