The most important thing you could do for your startup is to focus on your brand positioning. But often, startups do not treat it with the care with which they treat general marketing, go-to ...

How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition.

In a word: No. I've been frustrated in my attempts to find out the etymology of this phrase. After some extensive research and the pestering of some quite old advertising hands, I haven't found ...